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ET - brandequity.com

McDowell’s No1 aims to modernise the brand with 'The New No1'



The makeover renovates the entire brand portfolio introducing its luxury variant across markets...


McDowell’s No1 has announced a complete brand renovation that aims to make whisky a choice of drink for the next generation of enthusiasts. Led by Design Bridge, the new approach will incorporate a new logo unit, a better-balanced whisky and a sustainable packaging.


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