BrandSutra

Amarpreet Singh Anand and his rubber band philosophy!

Amarpreet Singh Anand, Executive Vice President & Portfolio Head, Diageo India, says that leading McDowell's No 1, India's largest selling whisky brand as per market data, is a privilege as well as a great responsibility. All his stints in marketing have been about solving crises and turning around brands, and he attributes his success to following five astute principles of Marketing.

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