WORK

The All-New No1

McDowell's No1 Refresh

“This change is probably the biggest one after the launch of the McDowell’s No. 1 brand in 1968”: Amarpreet Singh Anand, Diageo India. ET Brand Equity, Afaqs

McDowell's No1 has become the world's biggest whisky brand. The renovation has resulted in the best-ever performance in the last 13 years.

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Turn-around Diageo India Whisky business

NSV +15% F18/F19

GM +18% F18/F19

Market Share +2% F21

Royal Challenge: Journey to become a purpose-driven brand

 

#ChallengeAccepted | Featured on BBC

When it comes to cricket, it is believed that men and women don't play the same game. That women lack the pace, intensity, and power. But we know that a day is coming where the world needs to become equal. We say- #ChallengeAccepted. 

Royal Challenge Presents #ChallengeAccepted | Mixed-Gender T20 match | Virat Kohli | Harmanpreet Kaur I Mithali Raj I Veda K

Royal Challenge & RCB salutes the ‘Real Challengers’

ET Brand Equity 

"Real heroes don’t wear capes, but they all have one thing in common – their undying challenger spirit. When tough times came calling and brought the world to a standstill, there were some amongst us who rose to these extraordinary challenges. We raise a salute to these "real challengers" & here's a small tribute to that bold, challenger spirit". 

"Jash Yaari Ka"

Launch of McDowell's No1 Platinum

Launched a premium innovation McDowell's No1 Platinum. Campaign to build awareness & memory association of being part of celebratory occasions.

McDowell’s and 'Tu Mera No1 Yaar' for this Friendship Day

ET Brand Equity 

 

This Friendship Day, we want to thank the Yaars who have made these times easier for us. Presenting a new music video for our Yaari anthem - Yeh No1 Yaari Hai sung by Mohit Chauhan. Through the song, we encourage everyone to send their No1 Yaars a virtual hug. 

Build the Iconic 5 Star & Ramesh - Suresh culture play

Behind the iconic Ramesh - Suresh duo which helped make 5 Star a truly youth culture brand.

 Delighted consumers with superior product experiences

Improved product, disruptive comms strategy &  transformative growth

Cadbury Dairy Milk Eclairs "Meetha Bomb" product improvement. 

Delighted consumers with superior product experiences

Improved product, disruptive comms strategy &  transformative growth

5 Star "Softer" product improvement.

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Launched many 1st in Alco-Bev category ~ Rs 1700 Cr pipeline.

McDowell's No1 Luxury 

Accessible proposition

McDowell's No1 Silk

Whisky + Honey flavours

RC Xtra 

Whisky mixed RTD

Royal Challenge Bolt

Whisky + Coffee flavours

Scotch Pocket Packs 

Hipsters

Gems "Raho Umarless"

Made Cadbury Gems a universally loved brand by celebrating the unadulterated desire for its colour, taste & toys.

A key architect in building the Chocolate Gifting market in India

"Cadbury Celebrations"  - Redesign, new purpose & comms, packaging improvement, occasion marketing (Rakhi, Diwali, Id, etc.)

A key architect in building the Chocolate Gifting market in India

Co-led the creation of a global gifting brand – Cadbury Glow, launched across Asia.

Build new-age experience platforms for our whisky brands
New age partnership eco-systems, connected activations.

Signature Masterclass: A platform to connect "real life" successful people to people who aspire to make it big

McDowell's No1 partners with Hungama to create Original music & a 360-degree activation platform.